Harley Jackman | http://harleyjackman.com
"As one of my university briefs, for the 2015 design I decided to reimagine the festival and create a clean, simple brand that is easily expandable across multiple formats and/or event collateral. The concept behind the brand mark was that each of the vertical or diagonal strokes represents element of the festival, whether that be dance, theater or visual art, etc. Only when brought together as a group, it forms the letter ‘M’; only when brought together, it becomes the MOFO festival."
Harley Jackman is a graphic designer from Melbourne, Australia. He is focused on graphic design, branding, typography and print design.
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